ZURU
ZURU
Launch date: December 2024
ZURU Universe is a Roblox metavese that brings together ZURU’s leading brands. Gameplay revolves around traveling between three themed locations, each tied to one of the company’s popular sub-brands:
ZURU Universe is a Roblox metavese that brings together ZURU’s leading brands. Gameplay revolves around traveling between three themed locations, each tied to one of the company’s popular sub-brands:
- XSHOT – a dynamic arena featuring blasters and competitive gameplay.
- Smashers – a treasure island filled with T-Rexes and prehistoric adventures.
- Rainbocorns – a magical world with toy pets and Tamagotchi mechanics.
A total of 14 animated characters were created, including Rainbocorns pets, Triceratops, and T-Rex Rex.
<18: 62,8%
>18: 37,5%
>18: 37,5%
7 min
92К+
1М+
Key mechanics
- Collect and raise Rainbocorns pets: players can interact with and care for their pets, earning rewards that depend on each pet’s happiness.
- Engaging challenges: players participate in XSHOT blaster races, navigate maze runs, and hunt for dinosaur fossils on Smashers Island.
- UGC: as players progress, they unlock unique avatar customizations and gain rewards.